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Strategic market management /
By: Aaker, David A
.
Contributor(s): McLoughlin, Damien.
Publisher: Hoboken, NJ : Wiley, 2007Edition: European ed.Description: xiii, 354 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470059869; 9780470059869:.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8 Summary: Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 0066956 |
Total holds: 0
Includes index.
Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.