Services marketing management : a strategic perspective/
Kasper, Hans.
Services marketing management : a strategic perspective/ - 2nd ed. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006. - xvii, 554 p. ; ill. ; 26 cm.
Includes bibliographical references (p. 511-542) and index.
Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.
0470091169 (pbk. : alk. paper) 9780470091166: £34.99 9780470091166 (pbk. : alk. paper)
Service industries--Marketing--Management.
Customer services--Marketing--Management.
658.8 / KAS
Services marketing management : a strategic perspective/ - 2nd ed. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006. - xvii, 554 p. ; ill. ; 26 cm.
Includes bibliographical references (p. 511-542) and index.
Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.
0470091169 (pbk. : alk. paper) 9780470091166: £34.99 9780470091166 (pbk. : alk. paper)
Service industries--Marketing--Management.
Customer services--Marketing--Management.
658.8 / KAS