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Services marketing management : a strategic perspective/
By: Kasper, Hans
.
Contributor(s): Helsdingen, Piet van | Gabbott, Mark.
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006Edition: 2nd ed.Description: xvii, 554 p. ; ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0470091169 (pbk. : alk. paper); 9780470091166:; 9780470091166 (pbk. : alk. paper).Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- ManagementDDC classification: 658.8 Summary: Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 KAS (Browse shelf(Opens below)) | 1 | Available | 0067147 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 KAS (Browse shelf(Opens below)) | 2 | Available | 0075638 |
Total holds: 0
Includes bibliographical references (p. 511-542) and index.
Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.