Global marketing /
Keegan, Warren J.
Global marketing / - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xx, 636 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
0131469193 9780131469198 0131968548 9780131968547
Export marketing.
Marketing
658.84 / KEE
Global marketing / - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xx, 636 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
0131469193 9780131469198 0131968548 9780131968547
Export marketing.
Marketing
658.84 / KEE