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Global marketing /
By: Keegan, Warren J.
Contributor(s): Green, Mark C
.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 4th ed.Description: xx, 636 p. : col. ill., col. maps ; 28 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0131469193; 9780131469198; 0131968548; 9780131968547.Subject(s): Export marketing | MarketingDDC classification: 658.84 Summary: A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.84 KEE (Browse shelf(Opens below)) | 1 | Available | 0067163 |
Total holds: 0
Includes bibliographical references and indexes.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.