Marketing communications : engagements, strategies and practice /
Fill, Chris.
Marketing communications : engagements, strategies and practice / - 4th ed. - Harlow : Financial Times Prentice Hall, 2005. - xxxvii, 911 p. : col. ill. ; 27 cm.
This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
0273687727 9780273687726: £37.99 9780273687726
Communication in marketing.
Marketing
Marketing channels.
Sales promotion.
658.802 / FIL
Marketing communications : engagements, strategies and practice / - 4th ed. - Harlow : Financial Times Prentice Hall, 2005. - xxxvii, 911 p. : col. ill. ; 27 cm.
This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
0273687727 9780273687726: £37.99 9780273687726
Communication in marketing.
Marketing
Marketing channels.
Sales promotion.
658.802 / FIL