Image from Amazon.com
Marketing communications : engagements, strategies and practice /
By: Fill, Chris
.
Publisher: Harlow : Financial Times Prentice Hall, 2005Edition: 4th ed.Description: xxxvii, 911 p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273687727; 9780273687726:; 9780273687726.Subject(s): Communication in marketing | Marketing | Marketing channels | Sales promotionDDC classification: 658.802 Summary: This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.Continues: Marketing communications : contexts, strategies and applications
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 FIL (Browse shelf(Opens below)) | 1 | Available | 0067167 |
Total holds: 0
This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.