Strategic marketing /
Cravens, David W.
Strategic marketing / - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072966343 (alk. paper) 9780072966343: No price 9780072966343 (alk. paper) 0071244328 9780071244329
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
Strategic planning.
658.802 / CRA
Strategic marketing / - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072966343 (alk. paper) 9780072966343: No price 9780072966343 (alk. paper) 0071244328 9780071244329
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
Strategic planning.
658.802 / CRA