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Strategic marketing /
By: Cravens, David W
.
Contributor(s): Piercy, Nigel.
Series: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 8th ed.Description: xvii, 726 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072966343 (alk. paper); 9780072966343:; 9780072966343 (alk. paper); 0071244328; 9780071244329.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studies | Strategic planningDDC classification: 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 0073738 |
Total holds: 0
Includes bibliographical references and indexes.