Conversations with marketing masters /
Mazur, Laura.
Conversations with marketing masters / - Hoboken, NJ. : Wiley, c2007. - 236 p. : ill. ; 24 cm.
Includes bibliographical references and index. Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Based on author interviews, this book offers a compelling look at the state-of-the-art in marketing by bringing together the experience, ideas, and insights of the world's most influential gurus. Each offers their thoughts on a wide range of key issues.
9780470025918 9780470025918: £24.99 0470025913
Marketing--Management.
Marketing.
Marketing personnel--Interviews.
658.8 / MAZ
Conversations with marketing masters / - Hoboken, NJ. : Wiley, c2007. - 236 p. : ill. ; 24 cm.
Includes bibliographical references and index. Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Based on author interviews, this book offers a compelling look at the state-of-the-art in marketing by bringing together the experience, ideas, and insights of the world's most influential gurus. Each offers their thoughts on a wide range of key issues.
9780470025918 9780470025918: £24.99 0470025913
Marketing--Management.
Marketing.
Marketing personnel--Interviews.
658.8 / MAZ