Conversations with marketing masters /
By: Mazur, Laura.
Contributor(s): Miles, Louella.
Publisher: Hoboken, NJ. : Wiley, c2007Description: 236 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470025918; 9780470025918:; 0470025913.Subject(s): Marketing -- Management
| Marketing | Marketing personnel -- InterviewsDDC classification: 658.8 Summary: Based on author interviews, this book offers a compelling look at the state-of-the-art in marketing by bringing together the experience, ideas, and insights of the world's most influential gurus. Each offers their thoughts on a wide range of key issues.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 MAZ (Browse shelf(Opens below)) | 1 | Available | 0051332 |
Includes bibliographical references and index.
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Based on author interviews, this book offers a compelling look at the state-of-the-art in marketing by bringing together the experience, ideas, and insights of the world's most influential gurus. Each offers their thoughts on a wide range of key issues.