How to be a master planner : Stephen King's timeless works on brands and communication /
King, Stephen, 1931-
How to be a master planner : Stephen King's timeless works on brands and communication / - Hoboken, N.J. : Wiley, 2007. - xliii, 351 p. : ill. ; 26 cm.
In 1988, on Stephen King's retirement JWT published a small collection of Stephen King's published writings spanning 1967-1985. This title is comprised of a selection of his most important articles, describing the relevance of the particular original idea to the communications environment of today.
9780470517918 (hbk.) 9780470517918: £27.99 0470517913 (hbk.)
King, Stephen, 1931-
Marketing
Branding (Marketing)--Management.
Communication in marketing.
New products.
Brand name products.
Advertising--Management.
Marketing research.
658.802 / KIN
How to be a master planner : Stephen King's timeless works on brands and communication / - Hoboken, N.J. : Wiley, 2007. - xliii, 351 p. : ill. ; 26 cm.
In 1988, on Stephen King's retirement JWT published a small collection of Stephen King's published writings spanning 1967-1985. This title is comprised of a selection of his most important articles, describing the relevance of the particular original idea to the communications environment of today.
9780470517918 (hbk.) 9780470517918: £27.99 0470517913 (hbk.)
King, Stephen, 1931-
Marketing
Branding (Marketing)--Management.
Communication in marketing.
New products.
Brand name products.
Advertising--Management.
Marketing research.
658.802 / KIN