Image from Amazon.com
How to be a master planner : Stephen King's timeless works on brands and communication /
By: King, Stephen.
Contributor(s): Lannon, Judie | Baskin, Merry.
Publisher: Hoboken, N.J. : Wiley, 2007Description: xliii, 351 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470517918 (hbk.); 9780470517918:; 0470517913 (hbk.).Subject(s): King, Stephen, 1931- | Marketing
| Branding (Marketing) -- Management | Communication in marketing | New products | Brand name products | Advertising -- Management | Marketing researchDDC classification: 658.802 Summary: In 1988, on Stephen King's retirement JWT published a small collection of Stephen King's published writings spanning 1967-1985. This title is comprised of a selection of his most important articles, describing the relevance of the particular original idea to the communications environment of today.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 KIN (Browse shelf(Opens below)) | 1 | Available | 0086258 |
Total holds: 0
In 1988, on Stephen King's retirement JWT published a small collection of Stephen King's published writings spanning 1967-1985. This title is comprised of a selection of his most important articles, describing the relevance of the particular original idea to the communications environment of today.