Exploring corporate strategy : text and cases /
Johnson, Gerry.
Exploring corporate strategy : text and cases / - 8th ed. - Harlow : Financial Times Prentice Hall, 2008. - xxxvi, 878 p. : ill., col. plates ; 30 cm.
Includes bibliographical references and index.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273711926 (pbk.) 9780273711926: £43.99 027371192X (pbk.)
Business planning.
Strategic planning.
658.4012 / JOH
Exploring corporate strategy : text and cases / - 8th ed. - Harlow : Financial Times Prentice Hall, 2008. - xxxvi, 878 p. : ill., col. plates ; 30 cm.
Includes bibliographical references and index.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273711926 (pbk.) 9780273711926: £43.99 027371192X (pbk.)
Business planning.
Strategic planning.
658.4012 / JOH