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Exploring corporate strategy : text and cases /
By: Johnson, Gerry.
Contributor(s): Scholes, Kevan | Whittington, Richard
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Publisher: Harlow : Financial Times Prentice Hall, 2008Edition: 8th ed.Description: xxxvi, 878 p. : ill., col. plates ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273711926 (pbk.); 9780273711926:; 027371192X (pbk.).Subject(s): Business planning | Strategic planningDDC classification: 658.4012 Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Missing | 0068263 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.4012 JOH (Browse shelf(Opens below)) | 2 | Lost Checked out | 17/02/2022 | 0074668 |
Total holds: 0
Includes bibliographical references and index.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.