Marketing your event planning business : a creative approach to gaining the competitive edge /
Allen, Judy, 1952-
Marketing your event planning business : a creative approach to gaining the competitive edge / - Mississauga, Ont. : J. Wiley & Sons Canada, c2004. - xxii, 246 p. ; 24 cm.
Includes index.
Includes bibliographical references (p. [219]-221) and index.
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.
September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.
0470833874 9780470833872: £22.50 9780470833872
Special events industry--Marketing.
Special events--Planning.
394.20688 / ALL
Marketing your event planning business : a creative approach to gaining the competitive edge / - Mississauga, Ont. : J. Wiley & Sons Canada, c2004. - xxii, 246 p. ; 24 cm.
Includes index.
Includes bibliographical references (p. [219]-221) and index.
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.
September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.
0470833874 9780470833872: £22.50 9780470833872
Special events industry--Marketing.
Special events--Planning.
394.20688 / ALL