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Marketing your event planning business : a creative approach to gaining the competitive edge /

By: Allen, Judy, 1952-.
Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, c2004Description: xxii, 246 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0470833874; 9780470833872:; 9780470833872.Subject(s): Special events industry -- Marketing | Special events -- PlanningDDC classification: 394.20688
Contents:
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.
Summary: September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 394.20688 ALL (Browse shelf(Opens below)) 1 Available 0074665
Total holds: 0

Includes index.

Includes bibliographical references (p. [219]-221) and index.

Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.

September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.

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