Relationship marketing : own the market through strategic customer relationships /
McKenna, Regis.
Relationship marketing : own the market through strategic customer relationships / - Century Business, 1992. - xiii, 242 p. ; 26 cm.
Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market.
0712655638 : £20.00 9780712655637 : £20.00 9780712655637
Relationship marketing
Service industries--Marketing
658.8 / MCK
Relationship marketing : own the market through strategic customer relationships / - Century Business, 1992. - xiii, 242 p. ; 26 cm.
Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market.
0712655638 : £20.00 9780712655637 : £20.00 9780712655637
Relationship marketing
Service industries--Marketing
658.8 / MCK