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Relationship marketing : own the market through strategic customer relationships /
By: McKenna, Regis.
Publisher: Century Business, 1992Description: xiii, 242 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0712655638 :; 9780712655637 :; 9780712655637.Subject(s): Relationship marketing
| Service industries -- MarketingDDC classification: 658.8 Summary: Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 MCK (Browse shelf(Opens below)) | 1 | Available | 0088433 |
Total holds: 0
Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market.