Normal view MARC view ISBD view

Strategic management and marketing in the service sector /

Grönroos, Christian, 1947-

Strategic management and marketing in the service sector / - Lund, Sweden : Bromley, Kent, England : Studentlitteratur ; Chartwell-Bratt, 1984 - 135 p. : ill. ; 23 cm.

Bibliography: p. 130-135.

ISBN: 9144439113 9789144439112 0862380596 9780862380595

Subjects--Topical Terms:
Strategic planning.
Service industries--Marketing
Service industries--Mathematical models.

Dewey Class. No.: 658.8 / GRO

Place hold
Place recall
Print
Send to device
Save record
BIBTEX RIS
More searches

Search for this title in:

WorldCat Google Scholar Open Library (openlibrary.org)

ATU Sligo /ATU St Angela's

Strategic management and marketing in the service sector /