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Strategic management and marketing in the service sector /

By: Grönroos, Christian, 1947-.
Publisher: Lund, Sweden : Bromley, Kent, England : Studentlitteratur ; Chartwell-Bratt, 1984Description: 135 p. : ill. ; 23 cm.ISBN: 9144439113; 9789144439112; 0862380596; 9780862380595.Subject(s): Strategic planning | Service industries -- Marketing | Service industries -- Mathematical modelsDDC classification: 658.8
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.8 GRO (Browse shelf(Opens below)) 1 Available 0088436
Total holds: 0

Bibliography: p. 130-135.

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