The SAGE handbook of international marketing /
The SAGE handbook of international marketing /
- Los Angeles ; London : SAGE, 2009.
- xviii, 548 p. : ill. ; 26 cm.
Includes bibliographical references and index.
In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
9781412934282 (hbk.) 9781412934282: £85.00 1412934281 (hbk.)
Marketing.
Export marketing.
658.84 / KOT
Includes bibliographical references and index.
In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
9781412934282 (hbk.) 9781412934282: £85.00 1412934281 (hbk.)
Marketing.
Export marketing.
658.84 / KOT