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The SAGE handbook of international marketing /
Contributor(s): Kotabe, Masaaki
| Helsen, Kristiaan.
Publisher: Los Angeles ; London : SAGE, 2009Description: xviii, 548 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412934282 (hbk.); 9781412934282:; 1412934281 (hbk.).Subject(s): Marketing | Export marketingDDC classification: 658.84 Summary: In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.84 KOT (Browse shelf(Opens below)) | 1 | Available | 0069157 |
Total holds: 0
Includes bibliographical references and index.
In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.