Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / - 5th ed. - Boston ; London : Pearson, 2010. - xxiii, 683 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
9780132453134 (pbk.) 9780132453134: £50.99 0132453134 (pbk.)
Hospitality industry--Marketing--Case studies.
Marketing.
Tourism--Marketing--Case studies.
Hospitality industry.
Tourism.
647.940688 / KOT
Marketing for hospitality and tourism / - 5th ed. - Boston ; London : Pearson, 2010. - xxiii, 683 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
9780132453134 (pbk.) 9780132453134: £50.99 0132453134 (pbk.)
Hospitality industry--Marketing--Case studies.
Marketing.
Tourism--Marketing--Case studies.
Hospitality industry.
Tourism.
647.940688 / KOT