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Marketing for hospitality and tourism /
By: Kotler, Philip.
Contributor(s): Bowen, John (John T.)
| Makens, James C.
Publisher: Boston ; London : Pearson, 2010Edition: 5th ed.Description: xxiii, 683 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132453134 (pbk.); 9780132453134:; 0132453134 (pbk.).Subject(s): Hospitality industry -- Marketing -- Case studies | Marketing | Tourism -- Marketing -- Case studies | Hospitality industry | TourismDDC classification: 647.940688 Summary: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 647.940688 KOT (Browse shelf(Opens below)) | 1 | Available | 0086407 |
Total holds: 0
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.