Marketing research /
Aaker, David A.
Marketing research / - 10th ed., int. student version. - Hoboken, N.J. : Wiley, 2011. - xvii, 701 p. : ill. ; 26 cm.
Includes index, appendix and glossary.
Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.
9780470524619 (pbk.) 9780470524619: £46.99 0470524618 (pbk.)
Marketing research.
658.83 / AAK
Marketing research / - 10th ed., int. student version. - Hoboken, N.J. : Wiley, 2011. - xvii, 701 p. : ill. ; 26 cm.
Includes index, appendix and glossary.
Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.
9780470524619 (pbk.) 9780470524619: £46.99 0470524618 (pbk.)
Marketing research.
658.83 / AAK