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Marketing research /
By: Aaker, David A
.
Publisher: Hoboken, N.J. : Wiley, 2011Edition: 10th ed., int. student version.Description: xvii, 701 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470524619 (pbk.); 9780470524619:; 0470524618 (pbk.).Subject(s): Marketing researchDDC classification: 658.83 Summary: Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.83 AAK (Browse shelf(Opens below)) | 1 | Available | 0060222 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.83 AAK (Browse shelf(Opens below)) | 1 | Available | 0060250 |
Total holds: 0
Includes index, appendix and glossary.
Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.