Marketing for entrepreneurs : concepts and applications for new ventures /
Crane, F. G.
Marketing for entrepreneurs : concepts and applications for new ventures / - London : SAGE, c2010. - xii, 227 p. ; 24 cm.
Includes bibliographical references and index.
Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
9781412953467 (hbk.) 9781412953467: £75.00 1412953464 (hbk.) 1412953472 (pbk.) 9781412953474 (pbk.)
Marketing--Management.
Small business marketing.
658.8 / CRA
Marketing for entrepreneurs : concepts and applications for new ventures / - London : SAGE, c2010. - xii, 227 p. ; 24 cm.
Includes bibliographical references and index.
Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
9781412953467 (hbk.) 9781412953467: £75.00 1412953464 (hbk.) 1412953472 (pbk.) 9781412953474 (pbk.)
Marketing--Management.
Small business marketing.
658.8 / CRA