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Marketing for entrepreneurs : concepts and applications for new ventures /
By: Crane, F. G. (Frederick Gerard).
Publisher: London : SAGE, c2010Description: xii, 227 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412953467 (hbk.); 9781412953467:; 1412953464 (hbk.); 1412953472 (pbk.); 9781412953474 (pbk.).Subject(s): Marketing -- Management
| Small business marketingDDC classification: 658.8 Summary: Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 CRA (Browse shelf(Opens below)) | 1 | Available | 0060296 |
Total holds: 0
Includes bibliographical references and index.
Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.