Marketing management for nonprofit organizations /
Sargeant, Adrian.
Marketing management for nonprofit organizations / - 3rd ed. - Oxford ; New York : Oxford University Press, 2009. - xix, 498 p. : ill., plans ; 25 cm.
Includes bibliographical references and index.
This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.
9780199236152 9780199236152: £36.99 0199236151
2008051018
Nonprofit organizations--Marketing.
658.048 / SAR
Marketing management for nonprofit organizations / - 3rd ed. - Oxford ; New York : Oxford University Press, 2009. - xix, 498 p. : ill., plans ; 25 cm.
Includes bibliographical references and index.
This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.
9780199236152 9780199236152: £36.99 0199236151
2008051018
Nonprofit organizations--Marketing.
658.048 / SAR