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Marketing management for nonprofit organizations /
By: Sargeant, Adrian.
Publisher: Oxford ; New York : Oxford University Press, 2009Edition: 3rd ed.Description: xix, 498 p. : ill., plans ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199236152; 9780199236152:; 0199236151.Subject(s): Nonprofit organizations -- Marketing
DDC classification: 658.048 Summary: This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.048 SAR (Browse shelf(Opens below)) | 1 | Available | 0060593 |
Total holds: 0
Includes bibliographical references and index.
This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.