Retail marketing and branding : a definitive guide to maximizing ROI /
Perrey, Jesko.
Retail marketing and branding : a definitive guide to maximizing ROI / - Chichester, West Sussex : Wiley, c2011. - xviii, 300 p. : ill. ; 24 cm.
"Perspectives on consumer industries & retail"--Book jacket.
Includes index.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360 communication.
9780470979662 9780470979662: £34.99 0470979666
Branding (Marketing)
Rate of return.
Brand name products.
Retail trade.
Marketing--Cost effectiveness.
Marketing--Management.
658.87 / PER
Retail marketing and branding : a definitive guide to maximizing ROI / - Chichester, West Sussex : Wiley, c2011. - xviii, 300 p. : ill. ; 24 cm.
"Perspectives on consumer industries & retail"--Book jacket.
Includes index.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360 communication.
9780470979662 9780470979662: £34.99 0470979666
Branding (Marketing)
Rate of return.
Brand name products.
Retail trade.
Marketing--Cost effectiveness.
Marketing--Management.
658.87 / PER