MARC details
000 -LEADER |
fixed length control field |
01615cam a2200421Ia 4500 |
001 - CONTROL NUMBER |
control field |
0479762 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921180019.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101015s2011 enka 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470979662 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470979662: |
Terms of availability |
£34.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470979666 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)670479762 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BTCTA |
Language of cataloging |
eng |
Transcribing agency |
BTCTA |
Modifying agency |
YDXCP |
-- |
UAB |
-- |
NLGGC |
-- |
BWX |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.87 |
Item number |
PER |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Perrey, Jesko. |
245 10 - TITLE STATEMENT |
Title |
Retail marketing and branding : |
Remainder of title |
a definitive guide to maximizing ROI / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chichester, West Sussex : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 300 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
"Perspectives on consumer industries & retail"--Book jacket. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360 communication. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
33452 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Rate of return. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
9 (RLIN) |
1032 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Retail trade. |
9 (RLIN) |
5916 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Cost effectiveness. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Spillecke, Dennis. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
140729 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11072921 |
b |
smmai |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 30 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
110823 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |