ATU Sligo /ATU St Angela's

go

Retail marketing and branding : (Record no. 53978)

MARC details
000 -LEADER
fixed length control field 01615cam a2200421Ia 4500
001 - CONTROL NUMBER
control field 0479762
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921180019.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101015s2011 enka 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470979662
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470979662:
Terms of availability £34.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470979666
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)670479762
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- UAB
-- NLGGC
-- BWX
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Item number PER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perrey, Jesko.
245 10 - TITLE STATEMENT
Title Retail marketing and branding :
Remainder of title a definitive guide to maximizing ROI /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, West Sussex :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 300 p. :
Other physical details ill. ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note "Perspectives on consumer industries & retail"--Book jacket.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
520 8# - SUMMARY, ETC.
Summary, etc. Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360 communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 33452
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rate of return.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 1032
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade.
9 (RLIN) 5916
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Cost effectiveness.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Spillecke, Dennis.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 140729
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11072921
b smmai
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 30 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 110823
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 23/08/2011 34.32 3   658.87 PER 0075049 12/12/2017 05/12/2017 1 34.32 06/06/2017 Standard Loan