International marketing /
Ghauri, Pervez N., 1948-
International marketing / - 3rd ed. - New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2010. - p. cm.
Previous ed.: London: McGraw-Hill, 2006.
Includes bibliographical references and index.
The third edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
9780077122850 (pbk.) 9780077122850: £45.99 0077122852 (pbk.)
Export marketing.
International business enterprises.
658.84 / GHA
International marketing / - 3rd ed. - New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2010. - p. cm.
Previous ed.: London: McGraw-Hill, 2006.
Includes bibliographical references and index.
The third edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
9780077122850 (pbk.) 9780077122850: £45.99 0077122852 (pbk.)
Export marketing.
International business enterprises.
658.84 / GHA