International marketing /
By: Ghauri, Pervez N
.
Contributor(s): Cateora, Philip R.
Publisher: New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2010Edition: 3rd ed.Description: p. cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077122850 (pbk.); 9780077122850:; 0077122852 (pbk.).Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 Summary: The third edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.84 GHA (Browse shelf(Opens below)) | 1 | Available | 0075529 |
Previous ed.: London: McGraw-Hill, 2006.
Includes bibliographical references and index.
The third edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.