International marketing /
Clarke, Geri.
International marketing / - London : McGraw-Hill Education, c2009. - xxii, 418 p. : ill. ; 25 cm.
Includes bibliographical references, glossary and index.
This textbook takes a thematic approach to marketing in the 21st century. While academically rigorous, it provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of business.
9780077115852 (pbk.) 9780077115852: £27.99 0077115856 (pbk.)
Export marketing.
Marketing.
International marketing.
658.84 / CLA
International marketing / - London : McGraw-Hill Education, c2009. - xxii, 418 p. : ill. ; 25 cm.
Includes bibliographical references, glossary and index.
This textbook takes a thematic approach to marketing in the 21st century. While academically rigorous, it provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of business.
9780077115852 (pbk.) 9780077115852: £27.99 0077115856 (pbk.)
Export marketing.
Marketing.
International marketing.
658.84 / CLA