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International marketing /
By: Clarke, Geri.
Contributor(s): Wilson, Ian.
Publisher: London : McGraw-Hill Education, c2009Description: xxii, 418 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077115852 (pbk.); 9780077115852:; 0077115856 (pbk.).Subject(s): Export marketing
| Marketing | International marketingDDC classification: 658.84 Summary: This textbook takes a thematic approach to marketing in the 21st century. While academically rigorous, it provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of business.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.84 CLA (Browse shelf(Opens below)) | 1 | Available | 0075534 |
Total holds: 0
Includes bibliographical references, glossary and index.
This textbook takes a thematic approach to marketing in the 21st century. While academically rigorous, it provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of business.