Essentials of services marketing /
Lovelock, Christopher H.
Essentials of services marketing / - Singapore ; Hong Kong : Prentice Hall, 2009. - xxxii, 567 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9789810679958 (pbk.) 9789810679958: £35.99 9810679955 (pbk.)
Service industries--Marketing.
Professions--Marketing.
658.8 / LOV
Essentials of services marketing / - Singapore ; Hong Kong : Prentice Hall, 2009. - xxxii, 567 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9789810679958 (pbk.) 9789810679958: £35.99 9810679955 (pbk.)
Service industries--Marketing.
Professions--Marketing.
658.8 / LOV