Global marketing /
Keegan, Warren J.
Global marketing / - 6th ed., Global ed. - Boston, Mass. ; London : Pearson Education, c2011. - 621 p. : ill. (some col.), col. maps ; 28 cm.
Previous ed.: Harlow: Prentice Hall, 2008.
Includes bibliographical references and index.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
9780137042685 (pbk.) 9780137042685: £51.99 013704268X (pbk.)
Export marketing--Management.
658.84 / KEE
Global marketing / - 6th ed., Global ed. - Boston, Mass. ; London : Pearson Education, c2011. - 621 p. : ill. (some col.), col. maps ; 28 cm.
Previous ed.: Harlow: Prentice Hall, 2008.
Includes bibliographical references and index.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
9780137042685 (pbk.) 9780137042685: £51.99 013704268X (pbk.)
Export marketing--Management.
658.84 / KEE