Global marketing /
By: Keegan, Warren J.
Contributor(s): Green, Mark C
.
Publisher: Boston, Mass. ; London : Pearson Education, c2011Edition: 6th ed., Global ed.Description: 621 p. : ill. (some col.), col. maps ; 28 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780137042685 (pbk.); 9780137042685:; 013704268X (pbk.).Subject(s): Export marketing -- ManagementDDC classification: 658.84 Summary: A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.84 KEE (Browse shelf(Opens below)) | 1 | Available | 0075886 |
Previous ed.: Harlow: Prentice Hall, 2008.
Includes bibliographical references and index.
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.