Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success /
Fenn, Donna.
Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success / - New York : McGraw-Hill c2010. - xiii, 258 p. : ill. ; 24 cm.
Includes bibliographical references (p. 245-249) and index.
Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs.
This title offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting. This book demystifies various business models that redefine success.
9780071601887 9780071601887: £19.99 0071601880
New business enterprises--Handbooks, manuals, etc.
Generation Y.
658.022 / FER
Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success / - New York : McGraw-Hill c2010. - xiii, 258 p. : ill. ; 24 cm.
Includes bibliographical references (p. 245-249) and index.
Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs.
This title offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting. This book demystifies various business models that redefine success.
9780071601887 9780071601887: £19.99 0071601880
New business enterprises--Handbooks, manuals, etc.
Generation Y.
658.022 / FER