ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success /

By: Fenn, Donna.
Publisher: New York : McGraw-Hill c2010Description: xiii, 258 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071601887; 9780071601887:; 0071601880.Subject(s): New business enterprises -- Handbooks, manuals, etc | Generation YDDC classification: 658.022
Contents:
Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs.
Summary: This title offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting. This book demystifies various business models that redefine success.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.022 FER (Browse shelf(Opens below)) 1 Available 0075832
Total holds: 0

Includes bibliographical references (p. 245-249) and index.

Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert advice for upstarts from rock star entrepreneurs.

This title offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting. This book demystifies various business models that redefine success.

Share