Cases in consumer behaviour /
Cases in consumer behaviour /
- Chichester ; New York : J. Wiley, c1999.
- x, 170 p. : ill. ; 23 cm.
Includes bibliographical references.
Comprising a collection of case studies contributed by lecturers from all over Europe, this book covers the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services.
0471987816 (pbk. : alk. paper) 9780471987819: £12.95 9780471987819 (pbk. : alk. paper)
Consumer behavior--Europe--Case studies.
Consumer behavior--Europe.
Consumers--Europe--Case studies.
658.8342 / ANT
Includes bibliographical references.
Comprising a collection of case studies contributed by lecturers from all over Europe, this book covers the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services.
0471987816 (pbk. : alk. paper) 9780471987819: £12.95 9780471987819 (pbk. : alk. paper)
Consumer behavior--Europe--Case studies.
Consumer behavior--Europe.
Consumers--Europe--Case studies.
658.8342 / ANT