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Cases in consumer behaviour /
Contributor(s): Antonides, Gerrit
| Raaij, W. Fred van.
Publisher: Chichester ; New York : J. Wiley, c1999Description: x, 170 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471987816 (pbk. : alk. paper); 9780471987819:; 9780471987819 (pbk. : alk. paper).Subject(s): Consumer behavior -- Europe -- Case studies | Consumer behavior -- Europe | Consumers -- Europe -- Case studiesDDC classification: 658.8342 Summary: Comprising a collection of case studies contributed by lecturers from all over Europe, this book covers the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8342 ANT (Browse shelf(Opens below)) | 1 | Available | 0075934 |
Total holds: 0
Includes bibliographical references.
Comprising a collection of case studies contributed by lecturers from all over Europe, this book covers the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services.