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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses /

Ries, Eric, 1978-

The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / - New York : Crown Business, c2011. - 320 p. ; 22 cm.

Includes bibliographical references and index.

Vision -- Start Define Learn Experiment Steer -- Leap Test Measure Pivot (or Persevere) Accelerate -- Batch Grow Adapt Innovate Epilogue: Waste Not Join the Movement Part 1 1 15 -- 2 25 -- 3 37 -- 4 56 -- Part 2 5 79 -- 6 92 -- 7 114 -- 8 149 -- Part 3 9 184 -- 10 206 -- 11 224 -- 12 253 -- 13 272 -- 14 285.

'The Lean Startup' approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. It relies on 'validated learning,' rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles.

0307887898 (hbk.) 9780307887894: £17.99 9780307887894 (hbk.)


New business enterprises.
Consumers' preferences.
Organizational effectiveness.

658.11 / RIE