The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses /
By: Ries, Eric.
Publisher: New York : Crown Business, c2011Description: 320 p. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0307887898 (hbk.); 9780307887894:; 9780307887894 (hbk.).Subject(s): New business enterprises![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.11 RIE (Browse shelf(Opens below)) | 1 | Available | 0077293 |
Includes bibliographical references and index.
Part 1 Vision -- 1 Start 15 -- 2 Define 25 -- 3 Learn 37 -- 4 Experiment 56 -- Part 2 Steer -- 5 Leap 79 -- 6 Test 92 -- 7 Measure 114 -- 8 Pivot (or Persevere) 149 -- Part 3 Accelerate -- 9 Batch 184 -- 10 Grow 206 -- 11 Adapt 224 -- 12 Innovate 253 -- 13 Epilogue: Waste Not 272 -- 14 Join the Movement 285.
'The Lean Startup' approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. It relies on 'validated learning,' rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles.