ATU Sligo /ATU St Angela's

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An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study /

McGurrin, Christopher

An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study / - 2012 - p. - Master of Business Studies, 2012 M. B. S., 2012 . - M. B. S., 2012 Master of Business Studies, 2012 .

Thesis (M. B. S. - research) -- Institute of Technology, Sligo, Sligo, 2012


Relationship marketing.
Customer relations.
Securities.