An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : (Record no. 56097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00907ntm a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGurrin, Christopher |
| 245 13 - TITLE STATEMENT | |
| Title | An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : |
| Remainder of title | a comparative study / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Master of Business Studies, 2012 |
| 490 0# - SERIES STATEMENT | |
| Series statement | M. B. S., 2012 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. B. S. - research) -- Institute of Technology, Sligo, Sligo, 2012 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 9 (RLIN) | 8398 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 9 (RLIN) | 1839 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Securities. |
| 9 (RLIN) | 6108 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McGuinn, Catherine, |
| Titles and other words associated with a name | Dr. |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | M. B. S., 2012 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Master of Business Studies, 2012 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 121031 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11096597 |
| b | smres |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 121026 |
| First Date, FD (RLIN) | m |
| Local | t |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Research Collection | 26/10/2012 | M027690 | 06/06/2017 | 1 | 0.00 | 06/06/2017 | Library Use Only |