Strategic marketing planning /
Gilligan, Colin.
Strategic marketing planning / - 2nd ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009. - x, 552 p. : ill. ; 25 cm.
Previous ed.: 2003.
Includes bibliographical references (p. 519-535) and index.
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.
9781856176170 (pbk.) 9781856176170: £29.99 1856176177 (pbk.)
Marketing--Planning.
Marketing--Management.
658.802 / GIL
Strategic marketing planning / - 2nd ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009. - x, 552 p. : ill. ; 25 cm.
Previous ed.: 2003.
Includes bibliographical references (p. 519-535) and index.
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.
9781856176170 (pbk.) 9781856176170: £29.99 1856176177 (pbk.)
Marketing--Planning.
Marketing--Management.
658.802 / GIL