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Strategic marketing planning / (Record no. 56425)

MARC details
000 -LEADER
fixed length control field 01432cam a2200373 a 4500
001 - CONTROL NUMBER
control field 7069106
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921180209.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081128s2009 ne a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856176170 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856176170:
Terms of availability £29.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1856176177 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)277069106
Canceled/invalid control number (OCoLC)262892643
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Transcribing agency UKM
Modifying agency YDXCP
-- BWKUK
-- BWK
-- BWX
-- GBVCP
-- DEBBG
-- BTCTA
-- UKMGB
-- OCL
-- UKWOH
-- BDX
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number GIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gilligan, Colin.
245 10 - TITLE STATEMENT
Title Strategic marketing planning /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam ;
-- Boston ;
-- London :
Name of publisher, distributor, etc. Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent x, 552 p. :
Other physical details ill. ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous ed.: 2003.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 519-535) and index.
520 8# - SUMMARY, ETC.
Summary, etc. 'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
9 (RLIN) 33447
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 4284
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, R. M. S.
Fuller form of name (Richard Malcolm Sano)
9 (RLIN) 12513
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 151007
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11100898
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 130610
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 21/06/2013 36.00 3   658.802 GIL 0078754 24/05/2018 10/05/2018 1 36.00 06/06/2017 Standard Loan